Running a Successful Photography Business

Running a Successful Photography Business is the definitive business bible for every professional photographer – a one-stop resource covering everything you need to know to make your business a success. This handy book contains guidance on the key areas of running your business: fine-tuning your brand attracting new clients and keeping existing ones costing and producing shoots professional ethics and codes of practice contracts preparing a business plan operating your business effectively legal obligations working with agents and agencies and how to evolve and prosper in this ever changing industry. Everything a working photographer needs to know in order for their business to flourish.Written from the unique point of view of a leading photographers’ agent the author knows from first-hand experience what it takes to survive and succeed as a professional photographer. This book builds on the author's popular first book Setting up a Successful Photography Business aimed at those starting out in freelance photography.