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About The Book
Description
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<p>The book is written with the view that It'serves both individual and organization interested in the development of rural India. It tells about work which is already done and what is needed to be done for the development of rural India in context of rural consumers. The book also emphazise not only on theoretical knowledge but also encourage readers for practical applicability of the concepts through various field work(activities) given at the end of the chapters.</p>