SaaS-tainable Growth: Product Marketing 101

<p>Vimal Cherangattu a seasoned Product Marketing Leader has over a decade of experience in B2B SaaS organizations. His expertise in product marketing strategies has shaped the success of companies like Gupshup and Improvado. At Improvado Vimal set up the product marketing function facilitating go-to-market strategies and product launches. At Gupshup he oversaw marketing efforts for a range of products launching the worlds first chatbot platform and pioneering partnerships with leading companies. Vimals strategic vision played a crucial role in Gupshups attainment of unicorn status. Beyond his professional accomplishments Vimal is a TEDx speaker and the founder of The Cover Project a social organization dedicated to raising funds for children and participating in COVID relief programs. Explore Vimals insights in SaaStainable Growth: Product Marketing 101 for practical strategies to drive growth in the SaaS industry.</p>