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₹8643
Out Of Stock
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About The Book
Description
Author
Marketing ethics is the systematic study of how moral standards are applied to marketing decisions behaviors and institutions. This guide to marketing ethics provides all the key terms and concepts in a short easy-to-use format with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.
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Details
ISBN 13
9781412995146
Publication Date
-14-03-2011
Pages
-232
Weight
-320 grams
Dimensions
-152x229x12.42 mm
