Sales and Marketing

This book is a collection of new and advancedresearch done by experienced marketingscholars on various topics related to digital andsocial media marketing. It explores the practicesand research related to these areas anddiscusses their impact on emerging markets.The book is updated with the latest salesmanagement research and trends coveringtopics like digital transformation sales communication and social mediamarketing. It is an excellent resource for managers marketers researchersscholars practitioners academicians and instructors who want to learnmore about these subjects.