Sales Management

This book “Sales Management” is primarily intended to serve as text book for the students pursuing courses in the field of commerce and management. It contains various examples and illustrations which are taken from practical situations and will definitely help the students in developing a practical approach towards the subject. It provides the essential insights necessary to understand the concepts principles functions and techniques of sales management. It provides strategic lessons in tackling the sales situations as it prevails in contemporary India. This book is also a useful source of information and knowledge to the academicians and managers working in the field of sales management.