April Dunford is the world''s leading expert on product positioning. She has worked with hundreds of fast-growing technology companies to accelerate their growth through clear compelling positioning. Previously April has run marketing and product teams at a series of successful technology startups. She is also a board member investor and advisor to dozens of high-growth businesses and is the author of the bestselling book Obviously Awesome: How to Nail Product Positioning so Customers Get it Buy it Love it.