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About The Book
Description
Author
Sales promotion is one of the four aspects of promotion mix. (The other three parts of the promotional mix are advertising personal selling and publicity/public relation). Media and non-media marketing communication are employed for a pre-determined limited time to increase consumer demand stimulate market demand or improve product availability. Examples include contests point of purchases display and rebate (marketing).
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9786208433246
Publication Date
-01-03-2025
Pages
-84
Weight
-127 grams
Dimensions
-150x220x4.92 mm
