Sales Turnaround

<p></p><p>Sales Turnaround provides a ground-breaking systems approach to revitalising sales performance transforming even the most dysfunctional sales organisations into high-performance engines. Written by Mark C. Ward Founder and CEO of Revenue Arc this book delivers practical insights case studies and frameworks honed through decades of experience. Whether you're a CEO sales leader or advisor Sales Turnaround equips you with tools to solve complex sales challenges improve team alignment and achieve unprecedented revenue growth. The book is structured around four critical phases-Envision Diagnose Design and Implement-offering a comprehensive blueprint for transformation. Key themes include sales diagnostics addressing sales dysfunction strategic planning capability building and performance management.</p><p></p><p></p>