SANTRO

Within months of its launch in late 1998 Hyundai Motor India's debut production the Santro emerged as a force to reckon with making a big impact in a small-car market almost monopolized by Maruti Udyog Limited. The first car to be conceptualized and designed for - and then developed and manufactured in - India the 'Sunshine Car' set the record for the quickest small-car brand to go from zero to one million units sold.In Santro: The Car That Built a Company BVR Subbu who spearheaded much of the Santro's success reveals its hitherto untold story. Through vivid anecdotes he details the challenges of introducing a new product in a new market the canny business strategies employed to get the better of rival brands the unforgettable marketing campaigns that made all the difference - and the thrills of the high-stakes power battles and everyday drama that characterize corporate India. By turns revelatory insightful and delightfully engaging this is a business story with a difference about a car like no other. ]