Scale Smart: How To Get Your First 1000 Customers In India

Scale Smart is an actionable guide to start and scale a startup in India in the digital age. With lots of examples live case studies and marketing breakdowns it gives a startup the road map to grow their business. It first identifies your marketing channels and then goes deeper into how to scale each of those channels. The book was created after interviewing over thirty successful founders (Ex: Bharat Matrimony Practo Byju Slideshare Redbus & 25 others) in the Indian startup ecosystem.  About the Author Anirudh Narayan is a growth specialist that has helped over 1000 aspiring entrepreneurs and 50 start-ups in US Latin America Africa and Asia with launching their idea reaching product-market fit and scale.His core specialties lie in user acquisition funnel optimization growth hacking and business development. Anirudh' s previous experiences involve Growth at Rocket Internet Shutter stock Lean Start-up Machine as well as mentoring at accelerators like Numa. He has also taught digital marketing with SimpliLearn and Upgrade.Anirudh currently helps entrepreneurs launch and scale their business through boot camps courses consulting services and products with his platform growthspartan.com. He was recently featured among the Top 500 Growth Hackers in the world.