Scaling Procedures

Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer William O. Bearden and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps the authors include relevant empirical examples and a review of the concepts of dimensionality reliability and validity.Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries as well as numerous tables figures and exhibits the authors present recommended steps and overlapping activities in a logical sequential progression.