Scaling Procedures

Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs.Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer William O. Bearden and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps the authors include relevant empirical examples and a review of the concepts of dimensionality reliability and validity.Interdisciplinary in application this reader-friendly handbook includesA discussion of measurement in the social sciences and the importance of theory in scale developmentTechniques for assessing dimensionality of constructsAn overview of reliability and validity models theory and criteriaSuggestions for generating and judging measurement itemsRecommended procedures for designing and conducting studies to develop the scaleConfirmatory Factor Analyses (CFA) for finalizing the scaleScaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries as well as numerous tables figures and exhibits the authors present recommended steps and overlapping activities in a logical sequential progression.Designed for graduate students in measurement/psychometrics structural equation modeling and survey research seminars across the social science disciplines Scaling Procedures: Issues and Applications also addresses the needs of researchers and academics in all business psychology and sociology-related disciplines.