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About The Book
Description
Author
<p>This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business</p>
Piracy-free
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9781603868044
Publication Date
-01-02-2014
Pages
-88
Weight
-220 grams
Dimensions
-152x229x9.53 mm
