English
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About The Book
Description
Author
Scientific Advertising by Claude C. Hopkins first published in 1923 is a foundational text in the field of modern advertising. Hopkins a pioneer of direct-response advertising presents a methodical results-driven approach to creating and evaluating advertisements. The book emphasizes the importance of understanding human behavior and using data to craft compelling campaigns.
Piracy-free
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Details
ISBN 13
9798890969781
Publication Date
-27-12-2024
Pages
-92
Weight
-195 grams
Dimensions
-140x216x9.53 mm
