One feature of the general resurgence of the graphic arts is the revival of the script letter. Media such as advertising packaging book and periodical page designs etc. have brought the glories of the master penmen of the past back into vogue. This volume prepared by a noted authority and containing numerous examples of his handiwork is a basic guide to the construction of the script letter and its practical use.The book gives the beginner a thorough straightforward course of instruction with advice on virtually every facet of the art of script lettering. In his clear and economical presentation the author tells you how to hold the pen how the letters should be slanted how to build the letters out of a few primary strokes the direction of the pen in inking and every other step of the process. He also deals with the construction of numerals the flourish and its basic elements how to correct mistakes commercial handwriting etc and gives a concise introduction to layout and package design. Throughout his account Thompson stresses materials tools and equipment needed and provides exact specifications brand names penpoint types and sizes and the like.The history of lettering is also briefly sketched and there are examples from early copybooks including the work of some of the famous penmen and engravers of history: Bickham Tompkins Cocker Barbedor and others. In addition the book offers dozens of illustrations of script work in present-day advertising and packaging together with samples of various styles (round hand bâtarde coulée free style and more). All this illustrative material furnishes excellent models for study and practice.This then is an essential book for every art director and designer concerned with lettering. It is also a fundamental text used in advertising and commercial art courses throughout the country; no student in the field should be without a copy.
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