Search Engine Optimization and Digital Marketing

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings and it is often complex and confusing. This task-based hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing managing and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points it’s the perfect solution for busy marketers business owners and others whose jobs include improving Web site traffic.