SECRETS

<p><strong>UNLOCK THE LATEST STRATEGIES FOR TRADE SECRET PROTECTION</strong></p><p>In the highly-anticipated second edition of his "must have" resource on trade secrets, James Pooley dispenses the latest insights on protecting information assets in our hyperconnected world. With substantive updates related to artificial intelligence, the trade war with China, the CoVID-19 pandemic, and the passage of the Defend Trade Secrets Act, Pooley outlines strategies for modern businesses to protect and monetize their trade secrets amid a rapidly-changing globalized economy. Michael Malone, author of over 20 books on technology and business, writes the foreword for the second edition of SECRETS - a comprehensive guide for what managers and business owners can do to protect and exploit their competitive advantage, maintain productive business relationships, and avoid lawsuits.</p><p><strong>CAN YOU KEEP A SECRET IN THIS HYPERCONNECTED WORLD?</strong></p><p>Information is the business asset of the 21st century. So our impulse may be to guard it. Yet in a flat global economy, we have to share it-not just with employees but also partners, vendors, customers and consultants. Here's the risk: secrets falling into the wrong hands can destroy a project, or even bring down a company. And the same technology that enables seamless communication also makes data theft easy, cheap and hard to detect. So what can managers and business owners do to protect and exploit their competitive advantage, maintain productive relationships, and avoid lawsuits? </p><p>In Secrets you will find the answers, discovering how to: </p><ul><li>Identify and reduce your risk of information loss</li><li>Deal with employees leaving to join or start a competitor</li><li>Manage your data on the Internet and in the Cloud</li><li>Build an information protection program with best practices</li><li>Respond when you find a breach of confidentiality </li></ul><p><br></p><p><strong>INTERNATIONAL EXPERT ON TRADE SECRET MANAGEMENT</strong></p><p>James Pooley has been a Silicon Valley lawyer, leader, manager, diplomat, professor and writer. From 2009 to 2014 he was Deputy Director General for Innovation and Technology at the World Intellectual Property Organization, an agency of the United Nations, where he ran the international patent system.</p>