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About The Book
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After I sent my team to the Question Based Selling program not only was the feedback from the training outstanding but we experienced an immediate positive impact in results.?Jim Cusick vice president of sales SAP America Inc. Following the program even our most experienced salespeople raved saying QBS was the best sales training they have ever experienced!?Alan D. Rohrer director of sales Hewlett PackardFor nearly fifteen years The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology?and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated The Secrets of Question Based Selling provides a step-by-step easy-to-follow program that focuses specifically on sales effectiveness?identifying the strategies and techniques that will increase your probability of success. How you sell has become more important than the product. With this hands-on guide you will learn to: Penetrate more accounts Overcome customer skepticism Establish more credibility sooner Generate more return calls Motivate different types of buyers Develop more internal champions Close more sales...faster And much much more