SEGMENTATION IN BLOOD SERVICE

In the book it is described approaches to segmentation in blood service facilities in particular segmentation factors and groups of people behind them. There are presented the results of a study conducted among young people in Sumy. It was found out what characteristics young people have how and where they look for information which influences decision-making. It was identified the most important parameters and investigate their relationship. It was selected segments by the most important parameters to develop proposals for working with individual segments.