Selling Jesus: What's Wrong with Marketing the Church

Its one thing to market cars and deodorant and hamburgers. Its another thing says Doug Webster to market Jesus and the gospel. Standing up to a spate of books and seminars that urge churches to model their mission on Madison Avenue methods Webster sounds an urgently needed wake-up alarm. Selling Jesus is a hard-hitting book that shows how Jesus is more than a product to be hawked how seekers are more than a matter of meeting felt needs. But Selling Jesus doesnt merely challenge. It moves beyond penetrating criticism to the next step suggesting faithful and powerful alternatives to marketing the church. Selling Jesus is a necessary book for those who are beginning to wonder if evangelism and missions really arent synonymous with product promotion.