Selling Pharmaceuticals-A Love Affair

This Book Is Called A Love Affair Basically For Two Reasons. The First Is That I Love Medical Representatives And Wish To Empower Them To Lead Fruitful Satisfying Lives. I Have Myself Worked For Seventeen Years As A Medical Representative. This Book Is The Labour Of Love And Tribute For The Medical Representatives With Whom I Have Been Associated For Thirty One Years Of My Life.. While Rewriting The Book For The Second Time I Realised And Was Amazed By The Similarity In The Way That A Sales Persons Job Must Be Perused And In The Way A Young Man Woos His Lady Love To Persuade Her To Marry Him. In Fact The Similarities Were So Wide That The Book Demanded To Be Written As A Love Affair. This Rewriting Of The Book Made It Suitable For All Sales People In Addition To The Medical Representatives Hence The Title.. The Second Reason For Calling It A Love Affair Is The Way That The Book Is Written. All The Aspects Discussed Here May Be Closely Related To A Love Affair. Similarities Occur That Make The Understanding Of The Sales Process At Once Easy And Interesting.