This book is the culmination of almost a quarter century of experience in sales - and not just mine. It took almost a year to put this together and over that time I started talking to other salespeople and clients about the project and heard even more stories got even more advice and tips - some of which I even agreed with. You'll find those in here too; I even give credit where credit is due. Sometimes. I think it's worthwhile for anyone who is into sales already or even considering it. The idea was to start more conversations spark some new thoughts trigger a few experiments and ultimately make you better at your job. I don't expect everyone to love sales as much as I do. But I do expect everyone to get something out of what they find here.
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