Selling the Sacred

<p>There’s religion in my marketing! There’s marketing in my religion! <i>Selling the Sacred</i> explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century and what does this tell us about American culture and society?</p><p>Social and technological changes rapidly and continuously reframe religious and marketing landscapes. Crossfit is a “cult.” Televangelists use psychographics and data marketing. QAnon is a religion <i>and </i>big business. These are some of the examples highlighted in this collection which engages themes related to capitalist narratives issues related to gender and race and the intersection of religion politics and marketing among other key issues.</p><p>The innovative contributors examine the phenomenon of selling the sacred providing a better understanding of how marketing tactics married with religious content influence our thinking and everyday lives. These scholars bring to light how political economic and ideological agendas infuse the construction and presentation of the “sacred” via more traditional religious institutions or consumer-product marketing. By examining religion and marketing broadly this book offers engaging tools to recognize and unpack what gets sold as “sacred” what’s at stake and the consequences.</p><p>A go-to resource for those working in marketing studies religious studies and media studies <i>Selling the Sacred</i> is also a must-read for religious and marketing professionals.</p>