Selling to the Brain

<p><strong>Do you want to dramatically improve your selling performance? Do you want to uncover the tips and tricks&nbsp;that set the sales geniuses apart from the rest?</strong></p><p><br></p><p>In this book, multi-award-winning sales expert and <em>Brain Apps</em> author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain.</p><p><br></p><p>���Learn why and how you should always appeal to your</p><p>&nbsp;customer's emotions.</p><p>���Discover the weird quirks of the human memory that keep you from making an impact on your customer-and how to overcome them.</p><p>���Master the four buying profiles that will reveal where your customer is coming from-and how to best speak to each one so that you can connect with nearly everyone who walks through the door.</p><p>���Craft a quote that works in your favor every step of the way, boosting your chances of making the sale.</p><p><br></p><p>Whether you're a novice or a sales veteran, understanding how the brain works will make your job easier, clearer, and more lucrative. Plus, you'll find some cool and surprising facts along the way.</p>