Selling To The CTO and Beyond
by
Alex Barenboim
English

About The Book

Selling to a Chief Technology Officer (CTO) is one of the toughest challenges in enterprise sales. If you've ever had your emails ignored faced relentless technical scrutiny or watched promising deals stall indefinitely you know that CTOs don't buy the way other executives do. They are natural skeptics who demand technical credibility proof of value and a bulletproof business case before even considering a purchase.Selling to the CTO and Beyond is not just another sales book. It's a battle-teste
Piracy-free
Piracy-free
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Assured Quality
Secure Transactions
Secure Transactions
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Fast Delivery
Sustainably Printed
Sustainably Printed
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Details

ISBN 13
:
9781300573524
Publication Date
:
14-02-2025
Pages
:
168
Weight
:
237 grams
Dimensions
:
152x229x9.86 mm
Publisher
:

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