Selling to Win

<p>Recognized internationally as one of the most effective sales improvement guides ever written <b><i>Selling to Win</i></b> is an invaluable text for sales and marketing professionals. It explains clearly how to put winning techniques into action featuring advice on getting a sale despite not being the cheapest turning a customer into an ambassador building a positive attitude that gets results beating the competition and closing a sale. <br>This 25th anniversary edition of <b><i>Selling to Win</i></b> has been revised and is full of even more sales tips and essential practical advice. With a foreword from James Caan successful entrepreneur author and former investor on BBC's Dragon's Den it has been updated to reflect current selling techniques and includes success stories from readers of the previous editions who applied what they learned in the book.</p>