Selling Vision

<p><strong>A groundbreaking approach to selling in a world demanding change</strong></p><p>Leaders sales managers and professionals have found themselves stuck at a crossroads between the past and the future of selling and they need a roadmap to help them embrace the challenges they face at such a critical juncture.</p><p><i>Selling Vision</i> is a step-by-step guide to creating and selling change. By implementing new change management strategies into their unique X→XY→Y selling methodology the authors:</p><p>· Propose a new logic for thinking about and executing major sales transformations</p><p>· Examine these transformations from the customer's perspective and how their changing buying patterns suggest a particular way of focusing selling activities</p><p>· Consider the perspective of salespeople and what they can do to sell change to their customers</p><p>· Look at how sales leaders and managers can change the way their organizations sell products or services</p><p>· Highlight the pivotal moments that determine the success of major change initiatives</p><p>Based on their unique X→XY→Y selling methodology Schachter and Cheatham provide a proven sales strategy to help any sales leader manager or professional. For sales leaders their approach provides a path for transforming the sales organization. For sales managers it describes how to inspire change in the behavior of salespeople. And for salespeople it offers a new way of selling that will have a dramatic impact on their performance. For any business executive <i>Selling Vision </i>provides a faster path to driving change.</p><p>This book provides immediate actions you can take and experiments you can conduct to find the right direction for future sales efforts at any level of an organization.</p><p>How you respond to changing sales dynamics will determine your company's success that of your customers and to a great extent your own personal career goals and future.</p>