Selling Your Ideas to Your Organization (J–B CCL (Center for Creative Leadership))

When you want to sell an idea to your organization there are two important things to consider: an environmental scan and a collection of tactics. This guidebook explains how to assess your environment point by point. It also provides a collection of tactics you can use to sell your idea. Assessing your environment and considering tactics you can use will prepare you for a successful campaign and you will be more likely to accomplish your objective--solving a problem and making an improvement for the benefit of individuals groups and the organization as a whole.