Selling Your Value Proposition

<p>A value proposition is created from the combination of a company's products and services and the value gained by the customer. It is used to drive better business and is essential to success for any business - without it companies are at risk of losing customers and being drowned out in crowded marketplaces. <i><b>Selling Your Value Proposition</b> </i>is a practical user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions enabling companies to convey their value-creating stories to customers consistently. <p/>Featuring case studies and interviews with renowned business leaders and influencers <i><b>Selling Your Value Proposition</b> </i>demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world and clear step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.</p>