Semiotics

Semiotics refers to the study of sign processes meaning-making and meaningful communication. It also studies allegory analogy symbolism metaphor etc. The different branches of semiotics include cognitive semiotics film semiotics biosemiotics nuclear semiotics visual semiotics social semiotics structuralism and post-structuralism etc. Semiotic analysis is employed to understand the meaning behind symbols and how such meanings are created. Semiotics provides the methodology for the analysis of texts and improvement of ergonomic design in situations that require the effective interaction of humans with their environments. This book discusses the fundamentals as well as modern approaches of semiotics. The objective of this book is to give a general view of the different areas of semiotics and its applications. It is a vital tool for all researching or studying this field as it gives incredible insights into emerging trends and concepts.