Sensible Small Business Advertising

<p>Businesses fail with and without advertising but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising author Jack Stephens offers a clear simple guide for any business owner who wants to make the most efficient use of time cash and effort in building maintaining and evaluating the effectiveness of an advertising program. </p><p> Jack shares tips and observations from a decade and a half of advertising experience to help small business owners properly employ advertising media. He discusses the two essential types of advertising focusing on why they are so important what their strengths are how they work together to create leads and how to best use them in a growing business. Sensible Small Business Advertising underscores the importance of developing a good working relationship with ad salespeople and teaches you the way to spell SUCCESS that will stick from start-up to mature business. Informative useful and written in an easy casual nontechnical format Sensible Small Business Advertising helps business owners maximize results while minimizing costs through a no-nonsense advertising program.</p>