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About The Book
Description
Author
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<p><em>Sensory Marketing</em> offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication the author presents sensory marketing as an emergent marketing paradigm in theory and practice.</p>
Piracy-free
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Details
ISBN 13
9781138041011
Publication Date
-10-03-2017
Pages
-420
Weight
-566 grams
Dimensions
-152x229x22.18 mm
Imprint
-Taylor & Francis
