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About The Book
Description
Author
Authored by Bertil Hultén one of the world's leading professors of sensory marketing this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹15840
₹15857
0% OFF
Hardback
Out Of Stock
All inclusive*
Details
ISBN 13
9781526423245
Publication Date
-27-04-2020
Pages
-242
Weight
-502 grams
Dimensions
-170x244x14.29 mm
