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English
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₹8555
₹10180
15% OFF
Paperback
Out Of Stock
All inclusive*
About The Book
Description
Author
Authored by Bertil Hultén one of the world's leading professors of sensory marketing this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.
Piracy-free
Assured Quality
Secure Transactions
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Sustainably Printed
Details
ISBN 13
9781526423252
Publication Date
-27-04-2020
Pages
-242
Weight
-398 grams
Dimensions
-170x244x12.94 mm
