SEO Mastery Playbook Next-Gen Tools & Strategies AI-Powered Future of Search for Winning in AI Era

This book offers a fresh techno-marketing approach to SEO authored by academic expert Dr. Karminder Ghuman and technical SEO specialist Raj Santra. It demystifies search principles and shows how to apply them in an AI-driven landscape where platforms like Google and Gemini act as intelligent gatekeepers. Designed as a practical toolkit the book provides hands-on exercises tools and real-world examples that help readers build effective SEO strategies. Organized into 10 structured steps it guides learners from foundational concepts to advanced techniques ensuring a clear actionable pathway toward stronger visibility sustainable organic growth and competitive digital advantage.Raj Santra Professor of Practice in Digital Marketing is an entrepreneur and SEO strategist known for building high-visibility brands through practical data-driven execution. With a B.Tech and MBA he brings over a decade of experience and has founded ventures such as ShippingKaro B School Bulls and The Good School. A specialist in Technical SEO and organic growth systems he has trained numerous professionals and startups. Dr. Karminder Ghuman MBA PhD is an academic leader with 25+ years of expertise in advertising branding and digital strategy. Associate Dean at LM Thapar School of Management he blends academic depth with corporate training excellence creating impactful ROI-focused digital strategies.