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About The Book
Description
Author(s)
Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown Powell and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors a panel study of contributors and interviews with campaign fundraising professionals.
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₹3602
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Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9780521497800
Publication Date
-05-09-1996
Pages
-200
Weight
-278 grams
Dimensions
-151.89x228.09x11.22 mm
