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English
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₹6471
₹7820
17% OFF
Paperback
Out Of Stock
All inclusive*
About The Book
Description
Author(s)
This book covers a wide spectrum of topics service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area and it reflects the international scope and the strength of the discipline as we enter the new millennium.
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Details
ISBN 13
9780714644394
Publication Date
-01-08-1998
Pages
-180
Weight
-228 grams
Dimensions
-146x215x9.85 mm
