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About The Book
Description
Author(s)
This book covers a wide spectrum of topics service contexts and methodologies and reflects the broad range of current services research. Its aim is to provide an eclectic overview of services marketing by including papers that demonstrate the breadth and depth of research in this area and it reflects the international scope and the strength of the discipline as we enter the new millennium.
Piracy-free
Assured Quality
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹5420
₹7820
30% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9780714644394
Publication Date
-01-08-1998
Pages
-180
Weight
-228 grams
Dimensions
-146x215x9.85 mm
