Service Marketing

<p>Delve into the intricacies of Service Marketing with Christian Grönroos a globally renowned expert in service management and relationship marketing. This book offers a fresh perspective on how services differ from goods emphasizing the critical role of customer relationships value co-creation and the dynamic nature of service offerings in modern economies. </p><p>Grönroos challenges conventional marketing frameworks by presenting innovative theories on service logic and customer experience management. This essential resource is packed with real-world case studies and practical examples making it a valuable guide for students educators and professionals seeking to understand the evolving landscape of services. </p><p>With its focus on creating long-term customer relationships Service Marketing equips readers to rethink traditional approaches and adopt strategies that drive loyalty and business success. Whether you are in hospitality retail or any service-oriented industry this book is your definitive guide to mastering service marketing in a competitive global marketplace. </p>