Service Quality in Commercial Banks


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About The Book

After the Industrial Revolution we now have the Technology Revolution. Technology is changing the way we live the way we work and the nature of work life itself. As science continues to advance we will increasingly see technology being integrated as a natural part of our day-to-day existence. All this will mean information that is readily accessible at reduced costs to all those who want it. . The Service Sector contributes a major portion of the Gross Domestic Product of developed countries. In India the contribution of the service sector (which comprise services relating to transport communications trade banking insurance other financial services medical and hospital services public administration and defense and miscellaneous services) has been growing rapidly. . Banking services worldwide can broadly classified into investment banking and commercial banking. In India since the nationalization of banks in 1969 banking has been primarily in the Central Governments domain. As part of the Governments liberalization policy which began in 1991 New Private Sector Banks (NPSBs) were allowed to be set up. Today India has nine NPSBs that provide commercial banking services. These success can be attributed in large measure to the superior Quality of Services that these banks have been able to provide.
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