Services Marketing

unit - I services marketing – introduction – types – nature – characteristics – classification of services– difference between services & products – service marketing management – managing demand & supply. Br>unit - II services marketing mix – services product – pricing br>Unit - III service promotion – place in service – people in service br>Unit - IV physical evidence – marketing strategy in services br>Unit - V managing service quality – marketing of services – Bank marketing – tourism marketing – hospital marketing – airline marketing.