Services Marketing and Management

PART ONE: UNDERLYING THEMES/Underpinning Concepts of Services Marketing Management/Evaluation and Measurements of Services/PART TWO: MANAGING SERVICES/Services Marketing in Specific Contexts/The For-Profit Sector/Services Marketing in Specific Contexts/The Not-For-Profit Sector/Organizational Influences on Services Management/Management Styles and Emphasis for Services Marketing/Internal Marketing in Service Organizations/Management Competencies for Services Marketing/PART THREE: SERVICE MANAGEMENT ISSUES/Contemporary Issues in Services Marketing/Service Marketing Management/What Does the Future Hold?