Services Marketing Essentials You Always Wanted to Know

<h4><strong style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Service Quality Models Pricing Strategies Marketing Mix Consumer Perception and Service Design. A deep dive into the theory and practice of Services Marketing</strong></h4><p></p><p><strong style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Services Marketing Essentials You Always Wanted to Know is a practical concise and straightforward guide on the essential aspects of services marketing.</strong></p><p></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Vishal Desai a seasoned business professional with specialization and expertise in sales and marketing has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts.</span></p><p></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>This book will help you to:</span></p><ul><li><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Understand the Extended Services Marketing Mix which includes Product Place Price Promotion People Process and Physical Evidence</span></li><li><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Learn the different models of service quality</span></li><li><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Gauge consumer wants and perceptions to meet their expectations</span></li><li><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Improve your service design to make it efficient</span></li><li><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Create a pricing strategy according to your service business type</span></li></ul><p></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>The book is a must-read for young managers B-school students and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies quizzes and activities to liven up the subject and demonstrate the practical implications of it in real life.</span></p><p></p><p><strong style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Services Marketing Essentials You Always Wanted To Know</strong><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)> prepares the readers to meet the challenges and seize the opportunities in today's dynamic marketplace especially when the service industry is growing exponentially worldwide.</span></p><p></p><p><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>This book is part of Vibrant Publishers' </span><em style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)>Self-Learning Management series</em><span style=color: rgba(15 17 17 1); background-color: rgba(255 255 255 1)> that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.</span></p>