Sex in Advertising

<p><i>Sex in Advertising: Perspectives on the Erotic Appeal</i> is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation unintended social effects subliminal embeds appeals to the homosexual community and new media. The book contains a blend of perspectives including original experimental studies interpretive and historical analyses and cultural critiques. <p/> The definitive source on sex in advertising this book: <br> *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; <br> *includes multiple perspectives to capture the richness of sexual appeals; <br> *brings together viewpoints from both well-known scholars and writers; <br> *provides a wealth of ideas and research questions for those interested in the topic; and <br> *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. <p/> The book is must reading for advertising and gender researchers scholars and students. Anyone interested in mass media consumer psychology and popular culture will find this book an essential resource.</p>