Sex in Consumer Culture

<p><i>Sex in Consumer Culture: The Erotic Content of Media and Marketing</i> considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as:<br><br>*What happens when sexual content created for adults reaches children?<br>*What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites?<br>*What effects might sex-tinged images have on audiences, and where should the focus be for new effects research?<br>*Where are the current boundaries between pornography and mainstream sexual depictions?<br><br>Exploring sexual information as it is used in mass media to sell products and programs, <i>Sex in Consumer Culture</i> is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.</p> <p><b>Contents: </b>Foreword. Preface. <b>T. Reichert, J. Lambiase,</b> Peddling Desire: Sex and the Marketing of Media and Consumer Goods. <b>Part I: </b><i>Sexualizing Media.</i><b>M.B. Oliver, S. Kalyanaraman,</b> Using Sex to Sell Movies: A Content Analysis of Movie Trailers. <b>J. Andsager,</b> Seduction, Shock, and Sales: Research and Functions of Sex in Music Video. <b>S.L. Smith, E. Moyer-Gusé, </b>Voluptuous Vixens and Macho Males: A Look at the Portrayal of Gender and Sexuality in Video Games. <b>J. Lambiase, T. Reichert,</b> Sex and the Marketing of Contemporary Consumer Magazines: How Men's Magazines Sexualized Their Covers to Compete With <i>Maxim.</i><b>J. Skerski,</b> From Sideline to Centerfold: The Sexual Commodification of Female Sportscasters. <b>J.A. Fullerton, A. Kendrick,</b> Selling Spanish-Language Programming: A Comparison of Sex and Gender in Univision and NBC Promotional Announcements. <b>Part II: </b><i>Sexualizing Products.</i><b>C.J. Pardun, K.R. Forde,</b> Sexual Content of Television Commercials Watched by Early Adolescents. <b>A. Ramirez, Jr.,</b> Sexually Oriented Appeals on the Internet: An Exploratory Analysis of Popular Mainstream Web Sites. <b>J. Chambers,</b> Taste Matters: Bikinis, Twins, and Catfights in Sexually Oriented Beer Advertising. <b>T. Reichert, T. LaCaze,</b> From Polo to Provocateur: (Re)Branding Polo/Ralph Lauren With Sex in Advertising. <b>D. Merskin,</b> Where Are the Clothes? The Pornographic Gaze in Mainstream American Fashion Advertising. <b>J.E. Schroeder, P. McDonagh,</b> The Logic of Pornography in Digital Camera Promotion. <b>Part III: </b><i>Sexualizing People.</i><b>J. Lambiase,</b> Erotic Encounters: Female Employees and Promotional Activities. <b>S.J. Gould,</b> The Fetishization of People and Their Objects: Using Lovemaps to View "Style" From the <i>New York Times</i><i>Magazine</i>. <b>D.E. Mastro, S.R. Stern,</b> Race and Gender in Advertising: A Look at Sexualized Images in Primetime Commercials. <b>D.S. Grimes,</b> "Getting a Bit of the Other": Sexualized Stereotypes of Asian and Black Women in Planned Parenthood Advertising. <b>G. Soldow,</b> Homoeroticism in Advertising: Something for Everyone With Androgyny. <b>L. Lance,</b> Searching for Love and Sex: A Review and Analysis of Mainstream and Explicit Personal Ads.</p>