Sex in Consumer Culture

<p><i>Sex in Consumer Culture: The Erotic Content of Media and Marketing</i> considers the use of sex to promote brands magazines video games TV programming music and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines this volume addresses a range of integral issues such as media promotion racial representations appeals to gay and lesbian communities content analyses and case studies. Chapters represent diverse perspectives addressing such questions as:<br><br>*What happens when sexual content created for adults reaches children?<br>*What meaning do sexual words and images have within the contexts of sporting events trade shows video games personal ads or consumer Web sites?<br>*What effects might sex-tinged images have on audiences and where should the focus be for new effects research?<br>*Where are the current boundaries between pornography and mainstream sexual depictions?<br><br>Exploring sexual information as it is used in mass media to sell products and programs <i>Sex in Consumer Culture</i> is an important collection and it will be of great interest for scholars and students in advertising marketing media promotion persuasion mass communication & society and gender studies.</p>