This work is the result of a dissertation written under the guidance of Prof. Dr. Pedro Luís Navarro Barbosa (UEM). The research investigated the discourse produced in Brazil in the 1980s about AIDS. The emergence of discourse about the disease determined the historical context based on three main sources: the daily newspaper Folha de S. Paulo; Veja magazine; and finally television campaigns produced by the Brazilian Ministry of Health in 1987 and 1988. Such media discourse is scattered throughout that decade more precisely in the years 1983 1987 and 1988. To undertake the analysis Michel Foucault's archaeological and genealogical method was used in addition to the technology of power of the sexuality device. Based on the enunciative sequences the research noted that individuals infected with the HIV retrovirus are objectified and undergo a process of subjectivation produced by media discourses that cut across different fields of knowledge in which three technologies of power can be identified: governmentality disciplinarity and the apparatus of sexuality.
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