Sexualization of Women in music and advertisement in Nigeria

This is a combination of two empirical studies about sexual and gender stereotyping in advertisement: a content analysis of selected T.V commercials in Nigeria and Objectification of women and “sexual largess” themes in the Nigerian Hip-hop music industry. These author content analysed several music videos and T.V commercials in which women''s depictions were interpreted in several ways using the gender role theory and the feminist perspective. The hidden meanings of these depictions and its implications for gender equality were discussed.