Shifts towards Image-centricity in Contemporary Multimodal Practices

<p>This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today’s media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.</p> <p>Contents</p><p>1 Shifts towards image-centricity in <br>contemporary multimodal practices: An introduction</p><p>Hartmut Stöckl, Helen Caple & Jana Pflaeging</p><p>Part 1 Advances in theory</p><p>2 Image-centricity – When visuals take center stage:</p><p>Analyses and interpretations of a current (news) media practice</p><p>Hartmut Stöckl</p><p>3 Intertextual reference in image-centric discourse:</p><p>Analytical model, classification, and case study</p><p>Nina-Maria Klug</p><p>4 The new visuality of writing</p><p>Theo van Leeuwen</p><p>Commentary: <br>The critical role of analysis in moving from conjecture to theory</p><p>John A. Bateman</p><p>Part 2 Historical developments in image-centric practices</p><p>5 On the emergence of image-centric <br>popular science stories in <i>National Geographic</i></p><p>Jana Pflaeging</p><p>6 Previewing news stories:</p><p>How contextual cohesion contributes to the creation of news stories</p><p>Sameera Durrani</p><p>Commentary: Image-centricity and change in journalistic cultures</p><p>Martin Luginbühl</p><p>Part 3 The relative status of image and language</p><p>7 Image-centric practices on Instagram: Subtle shifts in ‘footing’</p><p>Helen Caple</p><p>8 Emoji-text relations on Instagram: Empirical corpus studies <br>on multimodal uses of the iconographetic mode</p><p>Christina Siever & Torsten Siever</p><p>9 "And then he said… no one has more respect for women than I do":</p><p>Intermodal relations and intersubjectivity in image macros</p><p>Michele Zappavigna</p><p>Commentary: <br>Reflections on the relative status of image and language</p><p>Carey Jewitt</p><p>Part 4 Image-centric practices as global design strategies</p><p>10 Multimodal mobile news: Design and images in tablet-platform apps</p><p>John S. Knox</p><p>11 Images as ideology in terrorist-related communications</p><p>Peter Wignell, Sabine Tan, Kay L. O’Halloran, <br>Rebecca Lange, Kevin Chai & Michael Wiebrands</p><p>12 Putting the data center stage: <br>Graphs, charts and maps in the news media</p><p>Martin Engebretsen</p><p>Commentary: Image-centric practices as global design strategies</p><p>Teal Triggs</p><p>Index</p>