Shopper Marketing and Digital Media

<p><strong style=color: rgb(51 51 51);>The modern shopper marketer faces numerous tasks in their day-to-day none more daunting than trying to navigate the ever-changing digital media landscape.</strong></p><p><br></p><p><span style=color: rgb(51 51 51);>It's easy for even the most knowledgeable marketer to get bogged down with the endless complexities and subtle nuances of the digital media space. There isn't a simple and easy way for shopper marketers to become digital media experts overnight. However the truth is that you don't need to be an expert to execute </span><em style=color: rgb(51 51 51);>expertly</em><span style=color: rgb(51 51 51);> designed digital plans for your shopper marketing campaigns. Welcome to the </span><em style=color: rgb(51 51 51);>Six Pillars Approach</em><span style=color: rgb(51 51 51);>.</span></p><p><br></p><p><span style=color: rgb(51 51 51);>F.M. Dade is an ad tech and shopper marketing veteran of nearly two decades. He has spent the majority of that time trying to cut through the clutter and noise in digital media and isolate what really matters for shopper marketers. Having been on both the client and vendor partner side Dade brings a unique perspective to his approach to planning digital shopper marketing programs. With a focus on foundational elements such as data technology media attribution pricing and past performance the </span><em style=color: rgb(51 51 51);>Six Pillars Approach</em><span style=color: rgb(51 51 51);> is a tool that can help shopper marketers of all experience levels construct campaigns that ladder up to the primary objectives for your brand and retailer.</span></p><p><br></p><p><span style=color: rgb(51 51 51);>The </span><em style=color: rgb(51 51 51);>Six Pillars Approach</em><span style=color: rgb(51 51 51);> has been helping shopper marketing professionals for years let it help you.</span></p>