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About The Book
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<P>The marketing world has long under-appreciated the buying power held by adults over 65 years of age. In the current age of longevity it&rsquo;s essential that students engage with strategies that embrace all age groups. This text combines professional interviews theory-based research and practical exercises to supplement any strategic comm course.</P>
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹6975
₹9055
22% OFF
Hardback
Out Of Stock
All inclusive*
Details
ISBN 13
9781538175132
Publication Date
-16-02-2023
Pages
-180
Weight
-340 grams
Dimensions
-152x229x14.29 mm
